Facebook Engagement Changes
“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” – Facebook
Facebook is an openly traded company and they have stock holders to keep happy. With that being said its no surprise that they are going to start showing less and less of our content to our fans.
Many people are mad and up in arms about this but right now advertising with Facebook is one of the cheapest, if not the cheapest form of advertising around.
I’ve decided to make a quick video outlining how to engage your Facebook fans moving forward.
If you have any questions or comments please feel free to leave them below!
Thanks for watching my, “Ultimate Guide To Facebook Fan Page Engagement”.
Today we’re going to talk about how to engage your fans on Facebook now that there has been so many changes coming into play.
What Changes: November 2013 Facebook Announced…
“We expect organic distribution of an individuals page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
What Does this Mean?
- Fan engagement will decline.
- You posts will reach a very very minimal audience.
- You’ll have to rely on FB ads for distribution
Why is Facebook Doing this?
In order make sure that their users have a great experience they want to route out all the spammy fan pages. Just like with anything else if you have to pay to appear and market your page it’ll be better quality.
This is a great step for Facebook engagement because now we will focus on creating more engaging content.
What To Do?:
Your Reach is small but still accurate. When you post updates to your page as many people may not see it but the people who do will engage if its worth engaging.
That way you’ll know if a post is a lot more popular you can promote it, or “Boost” it.
Doing so will allow other users that you target to find your content and like your page. This could also bring back users to your blog that may have forgotten about you.
The most important thing to remember when creating content that will engage is to think native as Gary Vaynerchuk says in Jab, Jab, Jab, Right Hook.
If you weren’t marketing and used Facebook would you put out the same time of content you are now as a marketer?
Most likely not! You’d be sharing big photos of what you’re doing or photos with quotes or updating everyone on your favorite show.
Find ways to incorporate this into your marketing plan as well!
Some examples of great FB page marketing are…
Pat Flynn: He is active in his Facebook community almost daily and treats his audience like family. If you check out his page you’ll notice he shares glimpses into his family life and asks many engaging questions everyday. As you can see in the second picture Pat also most likely “Boosts” his most popular posts in order to reach more of his audience. Here you can see that he wants to know if his fans are interested in a monthly live Q&A, and apparently they are. This is great use of Facebook to engage your audience.
Derick Halpern: Looking at the Social Triggers Fan Page you find that Derick is also using native content. If you look at his page you’ll see advice, in his style and voice, on a great visually pleasing picture. This is native content.
You also want to remember that you may only have once chance to impress your potential fan. If every other post is about a sale or you trying to get something people won’t return.
Give, Give, Give, Then ask just like @garyvee says!
or Jab, Jab, Jab, Right Hook!
The Right Hook or Ask:
After you’ve created meaningful creative content and you’ve provided value after value you’re ready for the ask.
The most important aspects are as follow…
- Keep it native: Visually appealing pictures and little text.
- Easy Call To Action: For example- “Like this if you agree with me” “Click here to download” Keep it simple so users don’t skip over your post.
- “Boost” your post with Facebook ads and A/B Split test using different images.
If you follow these rules you’ll be well on your way to meaningful Facebook Fan Page Engagement!
Also if you want to check out Gary Vaynerchuk’s new book that I mentioned above just click herehttp://projectpassive.com/jjjrh